Clarity for complex lifecycle and retention systems.
UltraViolette Marketing delivers senior lifecycle and retention strategy grounded in proprietary analytics infrastructure, helping teams make better decisions without hiring another senior role.
The system behind the strategy.
uV Growth is the internal diagnostic and strategy compass behind UltraViolette Marketing. It is an analytics and mapping platform that surfaces what's working, what's leaking, and where decisions actually matter across lifecycle and retention. The client-facing interface makes marketing visible, measurable, and decision-ready for leadership.
If leadership can look at a weekly scorecard and confidently answer what's driving revenue, what's at risk, and what actually needs attention, lifecycle becomes an operating system — not a guessing game.
Senior judgment, built for operating teams.
I'm Jessica Violette. I work directly with brands to bring clarity, sequencing, and decision structure to lifecycle and retention programs.
For the past 13 years, I've helped brands across business models and growth stages turn complex systems into focused, executable strategies. My work is grounded in uV Growth, ensuring every recommendation stays visible, documented, and actionable, not trapped in slides or tribal knowledge.
Ready to bring clarity and scalability to your lifecycle and retention systems?
It starts with a focused conversation to understand your system, priorities, and constraints.